The other day a friend of mine made a reference to the McDonalization of the modern day cultures. Having never heard the term before, I did a little research and realized how much it applied to our continuous discussion of power. A few years ago, George Ritzer saw more importance in the McDonald restaurants than just the convenience of having one on every corner. He took the ideology behind McDonalds and applied it to the “routine tasks of every day life” that seems to be spreading over the current generations. He strives to show that problems are no longer solved through analytical thought, rather there is a step-by-step solution already prepared. Although at times this does not seem like a bad idea, it made me start thinking about the effects this could have or is currently having on our culture.
First, I think that people would fall into this trap based solely on laziness and the convenience of having their problems solved. I also feel that taking a step down this path would make it hard to turn back. The easy way out is a weakness found in many people, but could be detrimental to our progress in society. To accept the McDonalization would be failing our historical intellectuals that through dialectical idealism, we have created progress. In many realms, we can see that this is true. Even in this class, we continue to mold and shape our perception of power. If we were to accept the definition that was given to us the first day of class, we would have not created some greater knowledge and continue to find a conclusion.
It is important to realize that our thoughts are being influenced even when we don’t realize it. The society that we live in creates a model that we are “suppose” to follow. It is necessary that we continue to question and strive for more so that our power of thought is not fried, grilled, or flipped.
I recieved all my information from myweb.stedwards.edu/mikef/mcdonize.htm